Budweiser’s New Football Ads Promote Cruelty to Animals
Originally published 9/26/2004, updated 11/11/2004.
Anheuser Busch is back again this football season with its corporate advertising philosophy that Animal Cruelty = Beer Sales. Last year we had the distasteful Bud Light ad where Cedric the Entertainer was wooing a girl in a limo and the girl puts her tiny dog on the lid of the pop-up cooler. The cooler lid pops up, the poor dog sails up through the open moon roof and then hurtles back down, missing the moon roof and landing cruelly on the roof of the limo with a whimper. I emailed Anheuser Busch about the inappropriateness of that ad at the time and received a very tepid email in response about how they felt the ad was humorous to their audience.
Well, perhaps I only encouraged them. I can hear the advertising brainstorm session now: “Gee, if a woman doesn’t like it, maybe we’re doing something right!”
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